Building a Brand That Works
Tuesday, September 15
1:00pm - 2:00pm
Main Library
Robeson Pavilion Room A & B
Presented by Scott Clanin – Director, Clanin Creative
A strong brand is more than a logo. In this workshop, we’ll explore the foundational elements that create a cohesive and strategic brand—including messaging, positioning, visual identity, and core attributes. We’ll also
discuss how to apply your brand consistently across print, digital, and physical spaces, and share practical tips for rolling out or refreshing your brand with clarity and confidence.
Advance registration is recommended to secure a seat (no cost to attend). All materials will be provided. Register HERE.
This workshop qualifies for reimbursement as part of the City of Champaign New Business Grant Program. If you are an awardee of the program and attend this session, you will receive a certificate to include in your reimbursement forms to the City.
This workshop is sponsored by the Illinois Small Business Development Center at Champaign County EDC and presented in collaboration with Champaign County EDC, Champaign Center Partnership, Champaign Public Library, Community Foundation of East Central Illinois, EDC of Decatur & Macon County, Experience Champaign-Urbana, Parkland College Community Education, Rantoul Area Chamber of Commerce, and University of Illinois Research Park.
About the presenter Scott Clanin is the owner and director of Clanin Creative, an independent agency based in Champaign, Illinois. With a deep passion for marketing and a sharp creative eye, Scott leads projects that help businesses craft and communicate their unique stories. He is a strong advocate for the local community, having served on the boards of Promise Healthcare, 40 North, the Champaign Center Partnership, and more. As a certified Google professional, Scott combines his expertise in digital strategy with a commitment to innovative design, helping brands grow and thrive.
Clanin Creative is an independent design agency hailing from Champaign, Illinois, dedicated to transforming brands with standout design and compelling storytelling. Their unique approach blends strategic insight with creative skill, delivering tailored solutions that elevate brands and connect with audiences. Learn more by visiting www.clanincreative.com.
Starting or growing a business? We can help. champaign.org/launch
Main Library
Our beautiful, state-of-the-art Main Library opened on January 6, 2008. You’ll find a wide variety of books, movies, and music, as well as free events for all ages. Looking for tech options? We offer free Wifi, dozens of public computers with internet access, and public meeting rooms.