Skip to main content
close
Font size options
Increase or decrease the font size for this website by clicking on the 'A's.
Contrast options
Choose a color combination to give the most comfortable contrast.
Image for event: Telling Your Story | Research & Identity

Registration now closed

Telling Your Story | Research & Identity

2023-06-22 12:00:00 2023-06-22 13:00:00 America/Chicago Telling Your Story | Research & Identity Start + Grow Your Business Main Library - Robeson Pavilion Room C

Thursday, June 22
12:00pm - 1:00pm

Add to Calendar 2023-06-22 12:00:00 2023-06-22 13:00:00 America/Chicago Telling Your Story | Research & Identity Start + Grow Your Business Main Library - Robeson Pavilion Room C

Main Library

Robeson Pavilion Room C

Start + Grow Your Business

Who can you count on to make you look good? Who do you rely on to make sure you’re saying the right things to the media? Who’s your on-demand stylist? Who’ll give you true and real-time information about what’s going on in your community and around the world?

Designing the right messages for businesses starts with good, old-fashioned planning and putting pen to paper. You can begin your champion diary, have one person coaching you through all of those tasks, or you hire an agency to get this handled. This workshop will coach you on how to go write before things go left.

During this introductory stage, we discuss where to source industry-specific information, how to find out what the markets are saying, and how to write messaging that fills that gap.

About the Presenter:

Shannon McFarland is Venture Associate at High Street Equity Partners, focusing on communications and content strategy. Shannon is a seasoned communications professional with experience across sports, media and entertainment in major US markets. Prior to joining High Street Equity Partners, Shannon founded Champion Diaries Management to support athletes, entrepreneurs, and government agencies, with a focus on messaging and brand positioning. Born and raised in Urbana-Champaign, Illinois, Shannon is a graduate of Clark Atlanta University, and Florida International University.

Registration is encouraged. 

Telling Your Story is a four-part series including   Research & Identity (June 22), Design & Create (July 6), Branding & Positioning Power (July 20), and Insights & Mindful Leadership (August 3). You are welcome to attend one or more! 

Start + Grow Your Business Series:

+ Small Business Development Center (SBDC) Office Hours, Thursdays from 12–3 pm (starting June 15)

  • Stop by Launch at the Library for SBDC Office Hours. Get your questions answered by Madeleine Wolske, SBDC Director.

Starting or growing your business? Champaign.org/launch

AGE GROUP: | Adults |

EVENT TYPE: | Business |

TAGS: | Business |

Main Library

librarian@champaign.org
Phone: 217-403-2000

Hours
We're closed Friday July 04 due to Independance Day
Mon, Jun 30 9:00AM to 9:00PM
Tue, Jul 01 9:00AM to 9:00PM
Wed, Jul 02 9:00AM to 9:00PM
Thu, Jul 03 9:00AM to 9:00PM
Fri, Jul 04 Closed
(Independance Day)
Sat, Jul 05 9:00AM to 6:00PM
Sun, Jul 06 12:00PM to 6:00PM

About the branch

Our beautiful, state-of-the-art Main Library opened on January 6, 2008. You’ll find a wide variety of books, movies, and music, as well as free events for all ages. Looking for tech options? We offer free Wifi, dozens of public computers with internet access, and public meeting rooms.

Upcoming events

Sat, Jul 05, 11:00am - 11:45am
Robeson Pavilion Room A & B

Sat, Jul 05, 1:00pm - 1:45pm
Robeson Pavilion Room A & B

Sat, Jul 05, 3:00pm - 3:45pm
Robeson Pavilion Room A & B

Mon, Jul 07, 9:45am - 10:05am
Nate & Lillie Story Room

Tue, Jul 08, 9:45am - 10:05am
Nate & Lillie Story Room

Tue, Jul 08, 10:00am - 11:00am
Robeson Pavilion Room A & B

Tue, Jul 08, 2:00pm - 4:00pm
The Studio

Tue, Jul 08, 2:00pm - 3:00pm
Robeson Pavilion Room A & B

Tue, Jul 08, 2:00pm - 3:30pm
Friends Conference Room (215)
This event is full

Wed, Jul 09, 9:45am - 10:15am
Nate & Lillie Story Room

Wed, Jul 09, 11:30am - 1:00pm
Robeson Pavilion Room B

Wed, Jul 09, 2:00pm - 4:00pm
The Studio

Wed, Jul 09, 6:00pm - 8:30pm
The Studio
This event is full

Thu, Jul 10, 10:00am - 10:45am
Nate & Lillie Story Room

Thu, Jul 10, 12:00pm - 3:00pm

Thu, Jul 10, 1:30pm - 2:30pm
Robeson Pavilion Room A & B

Thu, Jul 10, 2:00pm - 4:00pm
The Studio

Thu, Jul 10, 5:00pm - 8:00pm

Thu, Jul 10, 6:30pm - 7:15pm
Nate & Lillie Story Room

Fri, Jul 11, 9:30am - 11:30am
Robeson Pavilion Room A & B

Fri, Jul 11, 5:00pm - 8:00pm
The Studio

Fri, Jul 11, 6:00pm - 8:00pm
Nate & Lillie Story Room

Fri, Jul 11, 6:00pm - 8:00pm
Robeson Pavilion Room A & B

Sat, Jul 12, 12:00pm - 4:00pm
Robeson Pavilion Room A & B

Mon, Jul 14, 9:45am - 10:05am
Nate & Lillie Story Room

Mon, Jul 14, 7:00pm - 8:30pm
The Studio

Tue, Jul 15, 9:45am - 10:05am
Nate & Lillie Story Room

Tue, Jul 15, 10:00am - 11:00am
Robeson Pavilion Room A & B

Tue, Jul 15, 2:00pm - 4:00pm
The Studio

Tue, Jul 15, 2:00pm - 3:30pm
Friends Conference Room (215)
This event is full

Tue, Jul 15, 6:30pm - 7:15pm
Nate & Lillie Story Room

Wed, Jul 16, 9:45am - 10:15am
Nate & Lillie Story Room

Wed, Jul 16, 11:30am - 1:00pm
Robeson Pavilion Room C

Wed, Jul 16, 2:00pm - 4:00pm
The Studio

Wed, Jul 16, 5:30pm - 7:30pm

Wed, Jul 16, 7:00pm - 8:00pm
The Studio

Thu, Jul 17, 10:00am - 10:45am
Nate & Lillie Story Room

Thu, Jul 17, 2:00pm - 4:00pm
The Studio

Thu, Jul 17, 5:00pm - 8:00pm

Thu, Jul 17, 6:30pm - 7:15pm
Nate & Lillie Story Room

Fri, Jul 18, 9:30am - 11:30am
Robeson Pavilion Room A & B

Fri, Jul 18, 5:00pm - 8:00pm
The Studio

Fri, Jul 18, 6:00pm - 8:00pm
Nate & Lillie Story Room

Fri, Jul 18, 6:00pm - 8:00pm
Robeson Pavilion Room A & B

Sat, Jul 19, 11:00am - 11:45am
Robeson Pavilion Room A & B

Sat, Jul 19, 1:00pm - 1:45pm
Robeson Pavilion Room A & B

Sat, Jul 19, 3:00pm - 3:45pm
Robeson Pavilion Room A & B

Sun, Jul 20, 2:00pm - 3:00pm
Robeson Pavilion Room A & B

Mon, Jul 21, 9:45am - 10:05am
Nate & Lillie Story Room

Tue, Jul 22, 9:45am - 10:05am
Nate & Lillie Story Room

Tue, Jul 22, 10:00am - 11:00am
Robeson Pavilion Room A & B

Tue, Jul 22, 2:00pm - 3:30pm
Friends Conference Room (215)
This event is full

Tue, Jul 22, 2:00pm - 3:00pm
Robeson Pavilion Room A & B

Tue, Jul 22, 2:00pm - 4:00pm
The Studio

Wed, Jul 23, 9:45am - 10:15am
Nate & Lillie Story Room

Wed, Jul 23, 11:30am - 1:00pm
Robeson Pavilion Room C

Wed, Jul 23, 2:00pm - 4:00pm
The Studio

Wed, Jul 23, 6:30pm - 8:00pm
The Studio

Thu, Jul 24, 10:00am - 10:45am
Nate & Lillie Story Room

Thu, Jul 24, 2:00pm - 4:00pm
The Studio

Thu, Jul 24, 5:00pm - 8:00pm

Thu, Jul 24, 6:30pm - 7:15pm
Nate & Lillie Story Room

Fri, Jul 25, 9:30am - 11:30am
Robeson Pavilion Room A & B

Fri, Jul 25, 5:00pm - 8:00pm
The Studio

Fri, Jul 25, 6:00pm - 8:00pm
Robeson Pavilion Room A & B

Fri, Jul 25, 6:00pm - 8:00pm
Nate & Lillie Story Room

Sat, Jul 26, 3:00pm - 3:45pm
Robeson Pavilion Room A & B

Mon, Jul 28, 9:45am - 10:05am
Nate & Lillie Story Room

Tue, Jul 29, 9:45am - 10:05am
Nate & Lillie Story Room

Tue, Jul 29, 10:00am - 11:00am
Robeson Pavilion Room A & B

Tue, Jul 29, 2:00pm - 4:00pm
The Studio

Tue, Jul 29, 2:00pm - 3:30pm
Friends Conference Room (215)

Wed, Jul 30, 9:45am - 10:15am
Nate & Lillie Story Room

Wed, Jul 30, 11:15am - 11:45am
Nate & Lillie Story Room

Wed, Jul 30, 11:30am - 1:00pm
Robeson Pavilion Room C

Wed, Jul 30, 2:00pm - 4:00pm
The Studio

Thu, Jul 31, 10:00am - 10:45am
Nate & Lillie Story Room

Thu, Jul 31, 12:00pm - 1:00pm
Robeson Pavilion Room C

Thu, Jul 31, 2:00pm - 4:00pm
The Studio

Thu, Jul 31, 5:00pm - 8:00pm

Thu, Jul 31, 6:30pm - 7:15pm
Nate & Lillie Story Room

Fri, Aug 01, 9:30am - 11:30am
Robeson Pavilion Room A & B

Fri, Aug 01, 5:00pm - 8:00pm
The Studio

Fri, Aug 01, 6:00pm - 8:00pm
Nate & Lillie Story Room

Fri, Aug 01, 6:00pm - 8:00pm
Robeson Pavilion Room A & B

Sat, Aug 02, 11:00am - 11:45am
Robeson Pavilion Room A & B

Sat, Aug 02, 1:00pm - 1:45pm
Robeson Pavilion Room A & B

Sat, Aug 02, 3:00pm - 3:45pm
Robeson Pavilion Room A & B,Robeson Pavilion Room B

Mon, Aug 04, 9:45am - 10:05am
Nate & Lillie Story Room

Mon, Aug 04, 1:00pm - 2:30pm
Robeson Pavilion Room A & B

Mon, Aug 04, 7:00pm - 8:30pm
The Studio