VIRTUAL: Using Email Marketing to Promote Your Online Store

Join us for a 6-part series on eCommerce businesses with Natalie Kenny Marquez of Grow Marketing + Communications!

In this course, attendees will learn how using email marketing is not only helpful, but imperative, for building their eCommerce business including how it works, why segments & tags are important, and ways to keep customers engaged with their business, even if they aren’t buying anything online. Topics will include:

•Creating and building an email list
•Creating an email newsletter template
•Knowing what metrics matter
•Automating your emails

Advance registration is required. After registering, you will receive a confirmation email containing information about joining the meeting.

This webinar is sponsored by the Illinois Small Business Development Center at Champaign County EDC and presented in collaboration with Champaign County EDC, Champaign Center Partnership, Champaign County Black Chamber of Commerce, Champaign Public Library, EDC of Decatur & Macon County, Experience Champaign-Urbana, and University of Illinois Research Park.

About the Presenter: Natalie Kenny Marquez is the owner of Grow Marketing + Communications, LLC, a marketing firm that provides business development, marketing, branding, public relations, and communication support. Natalie has served a wide variety of startups and small businesses, including in the healthcare and agriculture sectors. This includes work with small farms and farm businesses to large-scale grant projects through the Illinois Department of Agriculture and the United States Department of Agriculture. Prior to founding Grow Marketing + Communication, Natalie worked for over a decade in municipal government, supporting communication and event planning efforts in both central Illinois and suburban Chicago. Natalie has a double major in Journalism/Advertising and Political Science from Southern Illinois University Carbondale and a Master of Public Administration from the University of Illinois at Chicago. Outside of work, Natalie is a competitive swimmer through U.S. Masters Swimming, enjoys shopping at farmers markets, spending time with her husband and their two children, and wrangling the family puppy, Taco.

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Start + Grow Your Business Series:

• Jan 8,  VIRTUAL: How to Develop a Marketing Strategy for eCommerce, 1 pm
• Jan 11,  VIRTUAL: Advertising with Google Ads, 10 am
• Jan 11,  Small Business Development Center (SBDC) Winter Office Hours, 12-3 pm
• Jan 18,  IRA and Retirement for Self-Employed and Business Owners, 6 pm
• Jan 22,  VIRTUAL: Auditing Your Digital Existence, 1 pm
• Jan 23,  Start & Grow Your Business, 5:30 pm
• Jan 25,  VIRTUAL: Unlocking Facebook & Instagram Ads, 1 pm
• Jan 30,  Nonprofit Fundraising 101, 1 pm
• Jan 30,  Social Media Basics for Businesses, 7 pm
  
  
• Feb 5,  VIRTUAL: The Do's and Don’ts of Building an Online Store, 1 pm
• Feb 6,  VIRTUAL: Email Marketing Essentials, 10 am
• Feb 8,  Small Business Development Center (SBDC) Winter Office Hours, 12-3 pm
• Feb 15,  SBDC Workshop: Starting Your Business in Illinois, 9 am
• Feb 19,  VIRTUAL: Using Email Marketing to Promote Your Online Store, 1 pm
• Feb 27,  VIRTUAL: How to Respond to Online Reviews, 1 pm
• Feb 27,  Tax Basics for Business, 7 pm

Starting or growing your business? We can help! champaign.org/launch

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