Join us for a 6-part series on eCommerce businesses with Natalie Kenny Marquez of Grow Marketing + Communications!
Attendees will be challenged to evaluate their current eCommerce marketing strategy (or lack thereof), create audience personas, set measurable marketing goals, and then implement these components by developing a marketing plan using a helpful template to guide them along the way. The series will also cover the following topics:
•Evaluating your current strategy
•Creating personas for your eCommerce marketing efforts
•Setting measurable goals
•Developing a marketing plan for an ecommerce business
Advance registration is required. After registering, you will receive a confirmation email containing information about joining the meeting.
This webinar is sponsored by the Illinois Small Business Development Center at Champaign County EDC and presented in collaboration with the Champaign County EDC, Champaign Center Partnership, Champaign County Black Chamber of Commerce, Champaign Public Library, EDC of Decatur & Macon County, Experience Champaign-Urbana, and University of Illinois Research Park.
About the Presenter: Natalie Kenny Marquez is the owner of Grow Marketing + Communications, LLC, a marketing firm that provides business development, marketing, branding, public relations, and communication support. Natalie has served a wide variety of startups and small businesses, including in the healthcare and agriculture sectors. This includes work with small farms and farm businesses as well as large-scale grant projects through the Illinois Department of Agriculture and the United States Department of Agriculture. Prior to founding Grow Marketing + Communication, Natalie worked for over a decade in municipal government supporting communication and event planning efforts in both central Illinois and suburban Chicago. Natalie has a double major in Journalism/Advertising and Political Science from Southern Illinois University Carbondale and a Master of Public Administration from the University of Illinois at Chicago. Outside of work, Natalie is a competitive swimmer through U.S. Masters Swimming, enjoys shopping at farmers markets, spending time with her husband and their two children, and wrangling the family puppy, Taco.
Start + Grow Your Business Series:
Starting or growing your business? We can help! champaign.org/launch
