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Image for event: Telling Your Story | Branding & Positioning Power

Registration now closed

Telling Your Story | Branding & Positioning Power

2023-07-20 12:00:00 2023-07-20 13:00:00 America/Chicago Telling Your Story | Branding & Positioning Power Start + Grow Your Business Main Library - Robeson Pavilion Room C

Thursday, July 20
12:00pm - 1:00pm

Add to Calendar 2023-07-20 12:00:00 2023-07-20 13:00:00 America/Chicago Telling Your Story | Branding & Positioning Power Start + Grow Your Business Main Library - Robeson Pavilion Room C

Main Library

Robeson Pavilion Room C

Start + Grow Your Business

Who can you count on to make you look good? Who do you rely on to make sure you’re saying the right things to the media? Who’s your on-demand stylist? Who’ll give you true and real-time information about what’s going on in your community and around the world?

Designing the right messages for businesses starts with good, old-fashioned planning and putting pen to paper. You can begin your champion diary, have one person coaching you through all of those tasks, or you hire an agency to get this handled. This workshop will coach you on how to go write before things go left.

Together, we'll audit all press, editorial passages, social media, and web content to understand who the public has seen so far, then we'll write out who you want to be for your community. 

About the Presenter:

Shannon McFarland is Venture Associate at High Street Equity Partners, focusing on communications and content strategy. Shannon is a seasoned communications professional with experience across sports, media and entertainment in major US markets. Prior to joining High Street Equity Partners, Shannon founded Champion Diaries Management to support athletes, entrepreneurs, and government agencies, with a focus on messaging and brand positioning. Born and raised in Urbana-Champaign, Illinois, Shannon is a graduate of Clark Atlanta University, and Florida International University.

Telling Your Story is a four-part series including Research & Identity (June 22), Design & Create (July 6), Branding & Positioning Power (July 20), and Insights & Mindful Leadership (August 3). You are welcome to attend one or more! 

Registration is encouraged. 

Start + Grow Your Business Series:

+Small Business Development Center (SBDC) Office Hours, Thursdays from 12-3 pm (except July 20)

  • Stop by Launch at the Library for SBDC Office Hours. Get your questions answered by Madeleine Wolske, SBDC Director.

Starting or growing your business? Champaign.org/launch

AGE GROUP: | Adults |

EVENT TYPE: | Business |

TAGS: | Business |

Main Library

librarian@champaign.org
Phone: 217-403-2000

Hours
Mon, Sep 18 9:00AM to 9:00PM
Tue, Sep 19 9:00AM to 9:00PM
Wed, Sep 20 9:00AM to 9:00PM
Thu, Sep 21 9:00AM to 9:00PM
Fri, Sep 22 9:00AM to 6:00PM
Sat, Sep 23 9:00AM to 6:00PM
Sun, Sep 24 12:00PM to 6:00PM

About the branch

Our beautiful, state-of-the-art Main Library opened on January 6, 2008. You’ll find a wide variety of books, movies, and music, as well as free events for all ages. Looking for tech options? We offer free Wifi, dozens of public computers with internet access, and public meeting rooms.

Upcoming events

Sat, Sep 23, 1:00pm - 1:45pm
Robeson Pavilion Room A & B

Sat, Sep 23, 3:00pm - 3:45pm
Robeson Pavilion Room A & B

Mon, Sep 25, 9:45am - 10:05am
Nate & Lillie Story Room

Tue, Sep 26, 9:45am - 10:05am
Nate & Lillie Story Room

Tue, Sep 26, 10:00am - 11:00am
Robeson Pavilion Room A & B

Tue, Sep 26, 2:00pm - 4:00pm
Friends Conference Room (215)

Tue, Sep 26, 3:00pm - 4:30pm
Robeson Pavilion Room A & B

Tue, Sep 26, 7:00pm - 8:00pm
Robeson Pavilion Room A & B

Wed, Sep 27, 9:45am - 10:15am
Nate & Lillie Story Room

Wed, Sep 27, 11:15am - 11:45am
Nate & Lillie Story Room

Wed, Sep 27, 3:00pm - 4:30pm
Robeson Pavilion Room A & B

Thu, Sep 28, 10:00am - 10:45am
Nate & Lillie Story Room

Thu, Sep 28, 12:00pm - 1:00pm
Robeson Pavilion Room C
Registration is now closed

Thu, Sep 28, 3:00pm - 4:30pm
Robeson Pavilion Room A & B

Thu, Sep 28, 6:30pm - 7:15pm
Nate & Lillie Story Room

Fri, Sep 29, 9:30am - 11:30am
Robeson Pavilion Room A & B

Fri, Sep 29, 3:00pm - 4:30pm
Robeson Pavilion Room A & B

Sat, Sep 30, 10:00am - 10:30am
Nate & Lillie Story Room

Mon, Oct 02, 9:45am - 10:05am
Nate & Lillie Story Room

Mon, Oct 02, 1:00pm - 4:30pm
Robeson Pavilion Room A & B

Tue, Oct 03, 9:45am - 10:05am
Nate & Lillie Story Room

Tue, Oct 03, 10:00am - 11:00am
Robeson Pavilion Room A & B

Tue, Oct 03, 11:00am - 1:00pm
Friends Conference Room (215)

Tue, Oct 03, 2:00pm - 4:00pm
Friends Conference Room (215)

Tue, Oct 03, 3:00pm - 4:30pm
Robeson Pavilion Room A & B

Wed, Oct 04, 9:45am - 10:15am
Nate & Lillie Story Room

Wed, Oct 04, 3:00pm - 4:30pm
Robeson Pavilion Room A & B

Wed, Oct 04, 7:00pm - 8:00pm
Robeson Pavilion Room A & B

Thu, Oct 05, 10:00am - 10:45am
Nate & Lillie Story Room

Thu, Oct 05, 3:00pm - 4:30pm
Robeson Pavilion Room A & B

Thu, Oct 05, 6:30pm - 7:15pm
Nate & Lillie Story Room

Fri, Oct 06, 9:30am - 11:30am
Robeson Pavilion Room A & B

Fri, Oct 06, 10:00am - 11:30am
Robeson Pavilion Room C

Fri, Oct 06, 3:00pm - 4:30pm
Robeson Pavilion Room A & B

Sat, Oct 07, 12:00pm - 2:00pm
Robeson Pavilion Room C

Mon, Oct 09, 9:45am - 10:05am
Nate & Lillie Story Room

Mon, Oct 09, 10:00am - 10:45am

Mon, Oct 09, 3:00pm - 4:30pm
The Studio

Tue, Oct 10, 9:45am - 10:05am
Nate & Lillie Story Room

Tue, Oct 10, 10:00am - 11:00am
Robeson Pavilion Room A & B

Tue, Oct 10, 10:00am - 10:45am

Tue, Oct 10, 1:00pm - 2:00pm
Robeson Pavilion Room C

Tue, Oct 10, 2:00pm - 4:00pm
Friends Conference Room (215)

Tue, Oct 10, 3:00pm - 4:30pm
The Studio

Wed, Oct 11, 9:45am - 10:15am
Nate & Lillie Story Room

Wed, Oct 11, 10:00am - 10:45am

Wed, Oct 11, 3:00pm - 4:30pm
The Studio

Wed, Oct 11, 6:00pm - 8:30pm
The Studio
Registration opens Sunday, October 1 2023 at 9:00am

Thu, Oct 12, 10:00am - 10:45am
Nate & Lillie Story Room

Thu, Oct 12, 10:00am - 10:45am

Thu, Oct 12, 12:00pm - 3:00pm

Thu, Oct 12, 2:00pm - 3:00pm
Robeson Pavilion Room A & B

Thu, Oct 12, 7:00pm - 8:30pm

Fri, Oct 13, 9:30am - 11:30am
Robeson Pavilion Room A & B

Fri, Oct 13, 10:00am - 10:45am

Sat, Oct 14, 3:00pm - 3:45pm
Robeson Pavilion Room A & B,Robeson Pavilion Room C

Mon, Oct 16, 9:45am - 10:05am
Nate & Lillie Story Room

Mon, Oct 16, 6:30pm - 8:30pm
The Studio

Tue, Oct 17, 9:45am - 10:05am
Nate & Lillie Story Room

Tue, Oct 17, 10:00am - 11:00am
Robeson Pavilion Room A & B

Tue, Oct 17, 1:00pm - 5:00pm

Tue, Oct 17, 2:00pm - 4:00pm
Friends Conference Room (215)

Tue, Oct 17, 6:30pm - 7:15pm
Nate & Lillie Story Room

Wed, Oct 18, 9:45am - 10:15am
Nate & Lillie Story Room

Wed, Oct 18, 5:30pm - 7:30pm
Julia F. Burnham Conf Room

Wed, Oct 18, 7:00pm - 8:00pm
The Studio

Thu, Oct 19, 10:00am - 10:45am
Nate & Lillie Story Room

Thu, Oct 19, 1:30pm - 2:30pm
Robeson Pavilion Room C

Thu, Oct 19, 6:30pm - 7:15pm
Nate & Lillie Story Room

Thu, Oct 19, 7:00pm - 8:00pm
Robeson Pavilion Room A & B

Fri, Oct 20, 9:30am - 11:30am
Robeson Pavilion Room C

Fri, Oct 20, 1:00pm - 3:00pm
Robeson Pavilion Room A & B

Sat, Oct 21, 10:00am - 10:30am
Nate & Lillie Story Room

Mon, Oct 23, 9:45am - 10:05am
Nate & Lillie Story Room

Mon, Oct 23, 3:00pm - 4:30pm
The Studio