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Image for event: From Insights to Impact

From Insights to Impact

How to Tell Brand Stories in News, Marketing, and Online

2025-07-16 11:30:00 2025-07-16 13:00:00 America/Chicago From Insights to Impact Do you have a story about your business or cause? We can help you share it! This four-part series teaches you how to use storytelling to connect with your community, build trust, and grow your reach. Main Library - Robeson Pavilion Room C

Wednesday, July 16
11:30am - 1:00pm

Add to Calendar 2025-07-16 11:30:00 2025-07-16 13:00:00 America/Chicago From Insights to Impact Do you have a story about your business or cause? We can help you share it! This four-part series teaches you how to use storytelling to connect with your community, build trust, and grow your reach. Main Library - Robeson Pavilion Room C

Main Library

Robeson Pavilion Room C

Do you have a story about your business or cause? We can help you share it! This four-part series teaches you how to use storytelling to connect with your community, build trust, and grow your reach.

Part 2: Designing a Story-Driven Communications Strategy

In this session, attendees will learn how to craft a comprehensive communications strategy that turns raw data and brand goals into compelling narratives. We'll cover how to align storytelling with your brand's mission, identify key messaging pillars, and tailor content for different platforms and audiences. We will explore to how to use news hooks, cultural moments, and community insights to shape stories that resonate across media, marketing, and digital spaces. 

By the end of the session, attendees will have a working strategy that connects the dots between their brand, their story, and their audience.

No registration required; bring your lunch and your questions!


Course Overview: From Insights to Impact – How to Tell Brand Stories in News, Marketing, and Online

From Insights to Impact is a four-part course designed to help creatives, entrepreneurs, and communications professionals transform raw data and brand insights into powerful, resonant stories. From securing media coverage to crafting digital campaigns, this course provides a step-by-step roadmap for sharing your brand story across press, marketing, and online platforms. Each session builds toward a complete storytelling strategy—starting with the tactical work of building press lists and scheduling interviews, and ending with the strategic use of data to refine your message and maximize impact. Whether you’re promoting a product, a nonprofit, or a personal brand, Data to Drama equips you with the tools to be both the author and the amplifier of your story.


You’ll learn:
● The Steps of Research and Development for Storytelling and Public Engagement in Public Relations, Marketing and Advertising
● Accessible Technology/AI Tools to Plan, Create, Organize and Share Content for Television, Radio, Print, and Online Media Sources
● Using Public Relations and social media platforms to interpret data and manage relationships in real life and online.


About the presenter: Shannon McFarland is a publicist, investor, and inherent board member raised in central Illinois. A graduate of Urbana High School (c/o '05), Shannon is a seasoned communications professional with editorial experience across STEM, venture capital, sports, and Black classical music in major US markets. Upon graduating from Urbana High, Shannon played and coached volleyball at Clark Atlanta University in Atlanta, GA and received her masters in Recreation and Sport Management from Florida International University in Miami, FL, while working for the 2011-12 NBA Champions Miami Heat. Shannon was inducted into the Urbana Athletic Hall of Fame in 2015, and included in the News-Gazette Best of the Decade 2010-2020. 


Starting or growing your business? We can help. champaign.org/launch

AGE GROUP: | Adults |

EVENT TYPE: | Business |

TAGS: | |

Main Library

librarian@champaign.org
Phone: 217-403-2000

Hours
Mon, Jul 28 9:00AM to 9:00PM
Tue, Jul 29 9:00AM to 9:00PM
Wed, Jul 30 9:00AM to 9:00PM
Thu, Jul 31 9:00AM to 9:00PM
Fri, Aug 01 9:00AM to 9:00PM
Sat, Aug 02 9:00AM to 6:00PM
Sun, Aug 03 12:00PM to 6:00PM

About the branch

Our beautiful, state-of-the-art Main Library opened on January 6, 2008. You’ll find a wide variety of books, movies, and music, as well as free events for all ages. Looking for tech options? We offer free Wifi, dozens of public computers with internet access, and public meeting rooms.

Upcoming events

Wed, Jul 30, 9:45am - 10:15am
Nate & Lillie Story Room

Wed, Jul 30, 11:15am - 11:45am
Nate & Lillie Story Room

Wed, Jul 30, 11:30am - 1:00pm
Robeson Pavilion Room C

Wed, Jul 30, 2:00pm - 4:00pm
The Studio

Thu, Jul 31, 10:00am - 10:45am
Nate & Lillie Story Room

Thu, Jul 31, 12:00pm - 1:00pm
Robeson Pavilion Room C

Thu, Jul 31, 2:00pm - 4:00pm
The Studio

Thu, Jul 31, 5:00pm - 8:00pm

Thu, Jul 31, 6:30pm - 7:15pm
Nate & Lillie Story Room

Fri, Aug 01, 9:30am - 11:30am
Robeson Pavilion Room A & B

Fri, Aug 01, 5:00pm - 8:00pm

Fri, Aug 01, 6:00pm - 8:00pm
Nate & Lillie Story Room

Fri, Aug 01, 6:00pm - 8:00pm
Robeson Pavilion Room A & B

Sat, Aug 02, 11:00am - 11:45am
Robeson Pavilion Room A & B

Sat, Aug 02, 1:00pm - 1:45pm
Robeson Pavilion Room A & B

Sat, Aug 02, 3:00pm - 3:45pm
Robeson Pavilion Room A & B,Robeson Pavilion Room B

Mon, Aug 04, 9:45am - 10:05am
Nate & Lillie Story Room

Mon, Aug 04, 1:00pm - 2:30pm
Robeson Pavilion Room A & B

Mon, Aug 04, 7:00pm - 8:30pm
The Studio

Tue, Aug 05, 9:45am - 10:05am
Nate & Lillie Story Room

Tue, Aug 05, 2:00pm - 3:30pm
Friends Conference Room (215)

Tue, Aug 05, 2:00pm - 3:00pm
Robeson Pavilion Room A & B

Wed, Aug 06, 9:45am - 10:15am
Nate & Lillie Story Room

Wed, Aug 06, 11:00am - 1:00pm
Friends Conference Room (215)

Wed, Aug 06, 7:00pm - 8:00pm
The Studio

Thu, Aug 07, 10:00am - 10:45am
Nate & Lillie Story Room

Thu, Aug 07, 5:00pm - 8:00pm

Thu, Aug 07, 6:30pm - 7:15pm
Nate & Lillie Story Room

Fri, Aug 08, 9:30am - 11:30am
Robeson Pavilion Room A & B

Fri, Aug 08, 10:00am - 11:30am
Robeson Pavilion Room C

Fri, Aug 08, 5:00pm - 8:00pm

Fri, Aug 08, 6:00pm - 8:00pm
Nate & Lillie Story Room

Fri, Aug 08, 6:00pm - 8:00pm
Robeson Pavilion Room A & B

Sat, Aug 09, 3:00pm - 3:45pm
Robeson Pavilion Room A & B

Mon, Aug 11, 9:45am - 10:05am
Nate & Lillie Story Room

Mon, Aug 11, 1:00pm - 2:30pm
Robeson Pavilion Room A & B

Mon, Aug 11, 6:30pm - 8:30pm
The Studio

Tue, Aug 12, 9:45am - 10:05am
Nate & Lillie Story Room

Tue, Aug 12, 2:00pm - 3:30pm
Friends Conference Room (215)

Tue, Aug 12, 3:00pm - 4:30pm
The Studio

Wed, Aug 13, 9:45am - 10:15am
Nate & Lillie Story Room

Wed, Aug 13, 3:00pm - 4:30pm
The Studio

Wed, Aug 13, 6:00pm - 8:30pm
The Studio
Registration opens Friday, August 1 2025 at 9:00am

Thu, Aug 14, 10:00am - 10:45am
Nate & Lillie Story Room

Thu, Aug 14, 12:00pm - 3:00pm

Thu, Aug 14, 1:30pm - 2:30pm
Robeson Pavilion Room A & B

Thu, Aug 14, 3:00pm - 4:30pm
The Studio

Thu, Aug 14, 4:00pm - 5:00pm
Robeson Pavilion Room A & B

Thu, Aug 14, 5:00pm - 8:00pm

Thu, Aug 14, 6:30pm - 7:15pm
Nate & Lillie Story Room

Fri, Aug 15, 9:30am - 11:30am
Robeson Pavilion Room A & B

Fri, Aug 15, 3:00pm - 4:30pm
The Studio

Fri, Aug 15, 5:00pm - 8:00pm

Fri, Aug 15, 6:00pm - 8:00pm
Nate & Lillie Story Room

Fri, Aug 15, 6:00pm - 8:00pm
Robeson Pavilion Room A & B

Mon, Aug 18, 9:45am - 10:05am
Nate & Lillie Story Room

Mon, Aug 18, 3:00pm - 4:30pm
The Studio

Tue, Aug 19, 9:45am - 10:05am
Nate & Lillie Story Room

Tue, Aug 19, 2:00pm - 3:30pm
Friends Conference Room (215)

Tue, Aug 19, 2:00pm - 3:00pm
Robeson Pavilion Room A & B

Tue, Aug 19, 3:00pm - 4:30pm
The Studio

Tue, Aug 19, 6:30pm - 7:15pm
Nate & Lillie Story Room

Wed, Aug 20, 9:45am - 10:15am
Nate & Lillie Story Room

Wed, Aug 20, 3:00pm - 4:30pm
The Studio

Wed, Aug 20, 5:30pm - 7:30pm

Wed, Aug 20, 7:00pm - 8:00pm
The Studio

Thu, Aug 21, 10:00am - 10:45am
Nate & Lillie Story Room

Thu, Aug 21, 3:00pm - 4:30pm
The Studio

Thu, Aug 21, 5:00pm - 8:00pm

Thu, Aug 21, 6:30pm - 7:15pm
Nate & Lillie Story Room

Fri, Aug 22, 9:30am - 11:30am
Robeson Pavilion Room A & B

Fri, Aug 22, 3:00pm - 4:30pm
The Studio

Fri, Aug 22, 5:00pm - 8:00pm

Fri, Aug 22, 6:00pm - 8:00pm
Robeson Pavilion Room A & B

Fri, Aug 22, 6:00pm - 8:00pm
Nate & Lillie Story Room

Mon, Aug 25, 9:45am - 10:05am
Nate & Lillie Story Room

Mon, Aug 25, 3:00pm - 4:30pm
The Studio

Tue, Aug 26, 9:45am - 10:05am
Nate & Lillie Story Room

Tue, Aug 26, 2:00pm - 3:30pm
Friends Conference Room (215)

Tue, Aug 26, 3:00pm - 4:30pm
The Studio

Wed, Aug 27, 9:45am - 10:15am
Nate & Lillie Story Room

Wed, Aug 27, 11:15am - 11:45am
Nate & Lillie Story Room

Wed, Aug 27, 3:00pm - 4:30pm
The Studio

Wed, Aug 27, 6:30pm - 8:00pm
The Studio
Registration opens Friday, August 1 2025 at 9:00am

Thu, Aug 28, 10:00am - 12:00pm
Robeson Pavilion Room B

Thu, Aug 28, 10:00am - 10:45am
Nate & Lillie Story Room

Thu, Aug 28, 12:00pm - 1:00pm
Robeson Pavilion Room C

Thu, Aug 28, 3:00pm - 4:30pm
The Studio

Thu, Aug 28, 5:00pm - 8:00pm

Thu, Aug 28, 6:30pm - 7:15pm
Nate & Lillie Story Room

Fri, Aug 29, 9:30am - 11:30am
Robeson Pavilion Room A & B

Fri, Aug 29, 3:00pm - 4:30pm
The Studio

Fri, Aug 29, 5:00pm - 8:00pm

Fri, Aug 29, 6:00pm - 8:00pm
Robeson Pavilion Room A & B

Fri, Aug 29, 6:00pm - 8:00pm
Nate & Lillie Story Room