In today's competitive landscape, your organization needs more than just a good product or service—it needs a powerful brand. A strong brand is the engine that drives sustainable growth: it's what attracts the right customers who value what you offer, the best employees who align with your mission, and it provides the compass that guides all your sales and marketing efforts over time.
This isn't just about a logo; it's about defining the very essence of your business.
What is a Brand Blueprint?
A Brand Blueprint is a strategic, actionable document that moves your brand from an abstract idea to a concrete reality. It's the central source of truth for your business, clearly defining:
What You Will Achieve in This Workshop
In this focused, hands-on workshop, presenter Shachar Meron from Bluegreen Branding will guide you step-by-step to develop a foundational Brand Blueprint for your business. You will leave with:
This workshop is perfect for business owners, marketing managers, and leadership teams who are ready to stop guessing and start building a deliberate, enduring brand.
About the presenter: Shachar Meron is a partner at Bluegreen Branding, a brand strategy consultancy with a focus on B2B tech and financial companies. He has over 20 years experience in the worlds of marketing and advertising, having helped over 100+ organizations big and small. He also teaches advertising and brand strategy as a Sr. Lecturer at the University of Illinois.
Starting or growing a business? We can help. champaign.org/launch
Our beautiful, state-of-the-art Main Library opened on January 6, 2008. You’ll find a wide variety of books, movies, and music, as well as free events for all ages. Looking for tech options? We offer free Wifi, dozens of public computers with internet access, and public meeting rooms.
