Skip to main content
close
Font size options
Increase or decrease the font size for this website by clicking on the 'A's.
Contrast options
Choose a color combination to give the most comfortable contrast.
Image for event: Telling Your Story | Research & Identity

Registration now closed

Telling Your Story | Research & Identity

2023-06-22 12:00:00 2023-06-22 13:00:00 America/Chicago Telling Your Story | Research & Identity Start + Grow Your Business Main Library - Robeson Pavilion Room C

Thursday, June 22
12:00pm - 1:00pm

Add to Calendar 2023-06-22 12:00:00 2023-06-22 13:00:00 America/Chicago Telling Your Story | Research & Identity Start + Grow Your Business Main Library - Robeson Pavilion Room C

Main Library

Robeson Pavilion Room C

Start + Grow Your Business

Who can you count on to make you look good? Who do you rely on to make sure you’re saying the right things to the media? Who’s your on-demand stylist? Who’ll give you true and real-time information about what’s going on in your community and around the world?

Designing the right messages for businesses starts with good, old-fashioned planning and putting pen to paper. You can begin your champion diary, have one person coaching you through all of those tasks, or you hire an agency to get this handled. This workshop will coach you on how to go write before things go left.

During this introductory stage, we discuss where to source industry-specific information, how to find out what the markets are saying, and how to write messaging that fills that gap.

About the Presenter:

Shannon McFarland is Venture Associate at High Street Equity Partners, focusing on communications and content strategy. Shannon is a seasoned communications professional with experience across sports, media and entertainment in major US markets. Prior to joining High Street Equity Partners, Shannon founded Champion Diaries Management to support athletes, entrepreneurs, and government agencies, with a focus on messaging and brand positioning. Born and raised in Urbana-Champaign, Illinois, Shannon is a graduate of Clark Atlanta University, and Florida International University.

Registration is encouraged. 

Telling Your Story is a four-part series including   Research & Identity (June 22), Design & Create (July 6), Branding & Positioning Power (July 20), and Insights & Mindful Leadership (August 3). You are welcome to attend one or more! 

Start + Grow Your Business Series:

+ Small Business Development Center (SBDC) Office Hours, Thursdays from 12–3 pm (starting June 15)

  • Stop by Launch at the Library for SBDC Office Hours. Get your questions answered by Madeleine Wolske, SBDC Director.

Starting or growing your business? Champaign.org/launch

AGE GROUP: | Adults |

EVENT TYPE: | Business |

TAGS: | Business |

Main Library

librarian@champaign.org
Phone: 217-403-2000

Hours
We're closed Sunday March 31 due to Easter Sunday
Mon, Mar 25 9:00AM to 9:00PM
Tue, Mar 26 9:00AM to 9:00PM
Wed, Mar 27 9:00AM to 9:00PM
Thu, Mar 28 9:00AM to 9:00PM
Fri, Mar 29 9:00AM to 6:00PM
Sat, Mar 30 9:00AM to 6:00PM
Sun, Mar 31 Closed
(Easter Sunday)

About the branch

Our beautiful, state-of-the-art Main Library opened on January 6, 2008. You’ll find a wide variety of books, movies, and music, as well as free events for all ages. Looking for tech options? We offer free Wifi, dozens of public computers with internet access, and public meeting rooms.

Upcoming events

Thu, Mar 28, 9:00am - 4:30pm

Thu, Mar 28, 10:00am - 10:45am
Nate & Lillie Story Room

Thu, Mar 28, 12:00pm - 1:00pm
Robeson Pavilion Room C

Thu, Mar 28, 3:00pm - 4:30pm
The Studio

Thu, Mar 28, 6:30pm - 7:15pm
Nate & Lillie Story Room

Fri, Mar 29, 9:00am - 4:30pm

Fri, Mar 29, 9:30am - 11:30am
Robeson Pavilion Room A & B

Sat, Mar 30, 9:00am - 12:00pm

Sat, Mar 30, 2:00pm - 4:00pm
Robeson Pavilion Room A & B

Sun, Mar 31, All day

Mon, Apr 01, 8:00am - 9:00am

Mon, Apr 01, 9:00am - 4:30pm

Mon, Apr 01, 9:45am - 10:05am
Nate & Lillie Story Room

Mon, Apr 01, 1:00pm - 4:30pm
The Studio

Tue, Apr 02, 8:00am - 9:00am

Tue, Apr 02, 9:00am - 4:30pm

Tue, Apr 02, 9:45am - 10:05am
Nate & Lillie Story Room

Tue, Apr 02, 10:00am - 11:00am
Robeson Pavilion Room A & B

Tue, Apr 02, 11:00am - 1:00pm
Friends Conference Room (215)

Tue, Apr 02, 2:00pm - 4:00pm
Friends Conference Room (215)
This event is full

Tue, Apr 02, 3:00pm - 4:30pm
The Studio

Wed, Apr 03, 8:00am - 9:00am

Wed, Apr 03, 9:00am - 4:30pm

Wed, Apr 03, 9:45am - 10:15am
Nate & Lillie Story Room

Wed, Apr 03, 3:00pm - 4:30pm
The Studio

Wed, Apr 03, 7:00pm - 8:00pm
The Studio

Thu, Apr 04, 8:00am - 9:00am

Thu, Apr 04, 9:00am - 4:30pm

Thu, Apr 04, 10:00am - 10:45am
Nate & Lillie Story Room

Thu, Apr 04, 3:00pm - 4:30pm
The Studio

Thu, Apr 04, 6:30pm - 7:15pm
Nate & Lillie Story Room

Fri, Apr 05, 8:00am - 9:00am

Fri, Apr 05, 9:00am - 4:30pm

Fri, Apr 05, 9:00am - 11:00am

Fri, Apr 05, 9:30am - 11:30am
Robeson Pavilion Room A & B

Fri, Apr 05, 3:00pm - 4:30pm
The Studio

Sat, Apr 06, 8:00am - 9:00am

Sat, Apr 06, 9:00am - 12:00pm

Sat, Apr 06, 11:00am - 11:45am
Robeson Pavilion Room A & B

Sat, Apr 06, 1:00pm - 1:45pm
Robeson Pavilion Room A & B

Sat, Apr 06, 3:00pm - 3:45pm
Robeson Pavilion Room A & B

Sun, Apr 07, 11:00am - 12:00pm

Mon, Apr 08, 9:00am - 4:30pm

Mon, Apr 08, 9:45am - 10:05am
Nate & Lillie Story Room

Mon, Apr 08, 10:00am - 10:45am

Mon, Apr 08, 1:00pm - 2:30pm
Robeson Pavilion Room A,Robeson Pavilion Room A & B,Robeson Pavilion Room C,Lobby

Mon, Apr 08, 3:00pm - 4:30pm
The Studio

Tue, Apr 09, 9:00am - 4:30pm

Tue, Apr 09, 9:45am - 10:05am
Nate & Lillie Story Room

Tue, Apr 09, 10:00am - 11:00am
Robeson Pavilion Room A & B

Tue, Apr 09, 10:00am - 10:45am

Tue, Apr 09, 2:00pm - 4:00pm
Friends Conference Room (215)
This event is full

Tue, Apr 09, 3:00pm - 4:30pm
The Studio

Wed, Apr 10, 9:00am - 4:30pm

Wed, Apr 10, 9:45am - 10:15am
Nate & Lillie Story Room

Wed, Apr 10, 10:00am - 10:45am

Wed, Apr 10, 6:00pm - 8:30pm
The Studio
Registration opens Monday, April 1 2024 at 9:00am

Thu, Apr 11, 9:00am - 4:30pm

Thu, Apr 11, 10:00am - 10:45am
Nate & Lillie Story Room

Thu, Apr 11, 10:00am - 11:00am
Robeson Pavilion Room C

Thu, Apr 11, 10:00am - 10:45am

Thu, Apr 11, 12:00pm - 3:00pm

Thu, Apr 11, 3:00pm - 4:30pm
The Studio

Thu, Apr 11, 6:30pm - 7:15pm
Nate & Lillie Story Room

Fri, Apr 12, 9:00am - 4:30pm

Fri, Apr 12, 9:30am - 11:30am
Robeson Pavilion Room A & B

Fri, Apr 12, 10:00am - 10:45am

Fri, Apr 12, 11:00am - 1:00pm
Robeson Pavilion Room C

Fri, Apr 12, 3:00pm - 4:30pm
The Studio

Sat, Apr 13, 9:00am - 12:00pm

Sat, Apr 13, 10:00am - 10:45am

Sat, Apr 13, 3:00pm - 3:45pm
Robeson Pavilion Room A & B,Robeson Pavilion Room C

Sun, Apr 14, 1:00pm - 4:00pm
Robeson Pavilion Room A & B

Sun, Apr 14, 2:00pm - 3:00pm
Robeson Pavilion Room C

Mon, Apr 15, 9:00am - 4:30pm

Mon, Apr 15, 9:45am - 10:05am
Nate & Lillie Story Room

Mon, Apr 15, 1:00pm - 4:30pm
The Studio

Mon, Apr 15, 7:00pm - 8:30pm
The Studio

Tue, Apr 16, 9:00am - 4:30pm

Tue, Apr 16, 9:45am - 10:05am
Nate & Lillie Story Room

Tue, Apr 16, 10:00am - 11:00am
Robeson Pavilion Room A & B

Tue, Apr 16, 2:00pm - 4:00pm
Friends Conference Room (215)

Tue, Apr 16, 3:00pm - 4:30pm
The Studio

Tue, Apr 16, 6:30pm - 7:15pm
Nate & Lillie Story Room

Wed, Apr 17, 9:00am - 4:30pm

Wed, Apr 17, 9:45am - 10:15am
Nate & Lillie Story Room

Wed, Apr 17, 3:00pm - 4:30pm
The Studio

Wed, Apr 17, 5:30pm - 7:30pm
Julia F. Burnham Conf Room

Wed, Apr 17, 7:00pm - 8:00pm
The Studio

Thu, Apr 18, 9:00am - 4:30pm

Thu, Apr 18, 10:00am - 10:45am
Nate & Lillie Story Room

Thu, Apr 18, 3:00pm - 4:30pm
The Studio

Thu, Apr 18, 6:30pm - 7:15pm
Nate & Lillie Story Room

Fri, Apr 19, 9:00am - 4:30pm

Fri, Apr 19, 9:30am - 11:30am
Robeson Pavilion Room A & B

Fri, Apr 19, 3:00pm - 4:30pm
The Studio

Mon, Apr 22, 9:45am - 10:05am
Nate & Lillie Story Room

Mon, Apr 22, 3:00pm - 4:30pm
The Studio

Tue, Apr 23, 9:45am - 10:05am
Nate & Lillie Story Room

Tue, Apr 23, 10:00am - 11:00am
Robeson Pavilion Room A & B

Tue, Apr 23, 2:00pm - 4:00pm
Friends Conference Room (215)
This event is full

Tue, Apr 23, 3:00pm - 4:30pm
The Studio

Tue, Apr 23, 4:00pm - 5:00pm
Robeson Pavilion Room A & B

Wed, Apr 24, 9:45am - 10:15am
Nate & Lillie Story Room

Wed, Apr 24, 11:15am - 11:45am
Nate & Lillie Story Room

Wed, Apr 24, 3:00pm - 4:30pm
The Studio

Wed, Apr 24, 6:30pm - 8:00pm
The Studio
Registration opens Monday, April 1 2024 at 9:00am

Thu, Apr 25, 10:00am - 10:45am
Nate & Lillie Story Room

Thu, Apr 25, 12:00pm - 1:00pm
Robeson Pavilion Room C

Thu, Apr 25, 3:00pm - 4:30pm
The Studio

Thu, Apr 25, 6:30pm - 7:15pm
Nate & Lillie Story Room

Thu, Apr 25, 7:00pm - 8:00pm
Robeson Pavilion Room C

Fri, Apr 26, 9:30am - 11:30am
Robeson Pavilion Room A & B

Fri, Apr 26, 3:00pm - 4:30pm
The Studio

Sat, Apr 27, 3:00pm - 3:45pm
Robeson Pavilion Room A & B